*Attendee Registration is Now Open! *
Click Here to Download Registration Instructions
On-Snow Demo Dates
January 28 - 29, 2025 | Tuesday - Wednesday
On-Snow Demo Location
Brighton Resort
8302 S Brighton Loop Rd
Brighton, UT 84121
On-Snow Demo Hours
9am - 4pm
Schedule of Events
Details +January 27, 2025
4PM - 7PM | Early Badge Pick Up - Two Locations!!
Join us for a drink and grab your badges the night before the demo!
Salt Lake City | Evo Hotel | 660 S 400 W, Salt Lake City | Upstairs next to the bar
Cottonwood Canyon | Elixir Lounge | 6405 S 3000 E #101, Holladay
January 28, 2025
7AM - 9AM | Exhibitor Load-in & On-Site Badge Pick Up - Milly Chalet
7AM - 11AM | Attendee Registration Open @ Milly Chalet
9AM - 4PM | Demo Open
4PM - 7PM | Apres @ The Milly Chalet - Brought to you by WWSRA & Your Regional Reps!!
January 29, 2025
7AM - 9AM | Exhibitor Load-in & On-Site Badge Pick Up - Milly Chalet
7AM - 11AM | Attendee Registration Open @ Milly Chalet
9AM - 4PM | Demo Open
Attendee Deadlines
Details +Shipping deadline:
January 5, 2025
Early Registration Deadline:
$50 | January 19, 2025
Basic Registration Deadline:
$60 | January 20 - 27, 2025
On-Site Registration:
$70 | January 28 & 29, 2025
All attendees who choose to sign up on-site are required to bring some form of Shop Identification to register (i.e. Business Card, Shop ID Card, Business License, Pay Stub, etc.)
Exhibitor Deadlines
Details +Registration Deadline: December 1
Cancellation Deadline: January 1
Demo Space Balance Due: January 1
*Contracts for space may be completed before insurance is submitted. HOWEVER, if your insurance certificates are not received 4 weeks prior to the event, additional booth fees will be applied, and your space may be forfeited to another member.
Adverse Weather Policy & Refunds
Details +Click here to review our policy on cancellations and refunds due to inclement weather.
Passport Security System
Details +You will be issued a "passport" badge, which allows you to check out products and acts as a tool for the reps to track their equipment. Please be mindful of the limited amount of product each brand has, as well as the other attendees who will want to test that product. Each item you demo should be returned after one or two runs. This is NOT a daily rental!
Lift Tickets for Attendees & Exhibitors - PAY ATTENTION
Details +BRIGHTON DAY PASSES: Attendees & Exhibitors may purchase lift tickets for $95.
THESE MUST BE PURCHASED IN ADVANCE!
PURCHASE HERE - WWSRA LIFT TICKETS - JANUARY 28-29, 2025
BRIGHTON & IKON SEASON PASS HOLDERS: No reservations or additional purchase necessary
Lodging
Details +Lodging
Due to the location of this demo, there is no room block, however here are links to lodging in the area:
Slopeside | https://brightonresort.com/the-brighton-lodge
Base Area | https://brightonresort.com/area-lodging
Other Area | https://lodging.brightonresort.com/browse
Directions & Parking
Details +For directions to Brighton please click here. Parking will be TBD
Please log in or create a new account below to register.
Click here to learn how to register as an exhibitor*.
*Please note that due to space limitations, only ski & snowboard hardgoods and accessories are eligible to exhibit.
Please sign in
WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.
Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.
additional details will be presented above.