Opportunities to Exhibit & Join WWSRA
The Western Winter Sports Reps Association (WWSRA) offers membership to individual sales reps & agencies who sell winter, outdoor, and active lifestyle products. To be a WWSRA member, sales reps must live in and travel a territory in the western United States. Membership is non-transferable. WWSRA does not offer membership to companies or manufacturers.
WWSRA is a membership-run association that is governed by a volunteer Board of Directors, consisting of independent sales reps, such as yourself, who travel the Western U.S. in the outdoor, snowsports, and active lifestyle industries. Having a Board of Directors composed of your own working peers ensures that our services are working in the best interest of independent reps.
Please carefully review the conditions for each account type below and only apply for the option that best fits your current role within the industry.
This means you are a 1099 independently contracted sales rep, NOT employed by a manufacturer on a full-time W2 basis. You also must cover a specific territory within the Western US.
- The cost to join as an independent sales rep is a one-time initial fee of $500, followed by annual dues of $200 to maintain an active membership.
If at any time you want/need to pause your membership you may set an “Inactive” status, which allows you to maintain your priority number and costs $50 per year. Please contact us to request this change.
Independent memberships are non-transferable and fees are non-refundable. Membership fees and annual dues are also separate from actual space contracted at any of the WWSRA shows.
This means you are a W2 employee for a manufacturer who covers a specific territory within the Western U.S. Your title and/or job description must be: Sales Rep, Territory Rep, or Territory Account Manager. You are not eligible for this membership if you are a Sales Manager, Company VP, or Owner. Verification of your job description is required for this membership.
- The cost to join as a factory sales rep is a one-time initial fee of $750, followed by annual dues of $200 to maintain an active membership.
Factory memberships belong to the individual, NOT the manufacturer, regardless of who paid for the initial membership. Memberships are non-transferable and fees are non-refundable. Factory reps are also responsible for dues and maintaining the membership, regardless of your affiliation with the company in the future. Our email communications, including show information and important announcements, will be sent exclusively to the individual Factory Rep, not anyone else in the company. Any information that needs to be passed along internally within your company is your responsibility. Please make sure when signing up for this type of membership all parties are aware of these policies.
This means you have a group of sales reps under one agency umbrella. An agency membership will allow for one person within the agency to have the Principal Membership determined by the agency not WWSRA. Then up to 4 people within that same agency can be added to the agency membership as “Agency Members.”
- The cost to join as an agency is a one-time initial fee of $1500, followed by annual dues of $800. Changes/transfers of the Principal Rep can be done 2x within 5 years and changes/transfers of any of the Agency Members can be done 1x per year.
The agency membership allows reps within agencies to have their agency listed in addition to the principal rep and each agency member. It also allows for multiple people within an agency who attend the same show to all be listed on show materials, and receive information. Our email communications, including show information and announcements, will be sent directly to the contracting Member of that event, not anyone else in the agency. Any information that needs to be passed along internally within your agency is your responsibility. Please make sure when signing up for this type of membership all parties are aware of these policies.
If you are unsure if a full membership is the best option for you at this time, as an Independent (1099) Sales Rep you are also given the option to sign up with an Associate Account. With this option you do not need to pay the initiation fees or annual dues right away. Instead you will pay a $100 Associate Fee in addition to any contracted booth space per show until you have reached the $500 membership fee.
Once you have exhibited in five shows, you are automatically enrolled as a member assuming you still meet the qualifications of being an independent sales rep. If your role changes, those fees are non-refundable and non-transferable. Once you are rolled over into a full membership you are then responsible for annual dues of $200 each September.
The goal for an Associate account is to help independent sales reps become full members while considering any challenges he or she may have with the upfront costs or making sure it is a good fit for them and their brands. This option is not available for any other membership categories.
If your company does not currently have any territory-specific sales reps or only consists of owners and principals, you are still eligible to exhibit in our shows; but as a Manufacturer. With this option, there is no opportunity to become a member, therefore no membership fees or annual dues apply — instead there is a $250 Manufacturer Fee in addition to any booth costs. This fee is applied to each individual show and booth costs vary from show to show.
The goal for a Manufacturer is to use the shows as an opportunity to grow and sell your brand while working to find sales reps to carry your line.
The Manufacturer account will be set up in an individual’s name. Any additional assistants, principals, company employees, or hired staff attending the show can be listed in the contract. Our email communications, including show information and important announcements, will be sent exclusively to the primary name on the Manufacturer account. Any information that needs to be passed along internally within your company is your responsibility. Please make sure when signing up for this type of membership all parties are aware of these policies.
Looking to attend a show as a buyer? WWSRA is pleased to invite retail store owners, buyers, managers, and staff to our events. Click here to learn all about attending.