Before you fill out the Membership Application Form, please be aware of the following:       

The Western Winter Sports Reps Association (WWSRA) offers membership to individual sales reps & agencies who sell winter, outdoor, and active lifestyle products. To be a WWSRA member, sales reps must live in and travel a territory in the western United States. Membership is non-transferable. WWSRA does not offer membership to companies or manufacturers.  

Membership is non-transferable and WWSRA does not offer memberships to companies, company employees, or manufacturers. This does not mean you are unable to exhibit at our shows, it simply means that as a manufacturer you are ineligible for a membership and voting rights. There is a separate pricing structure to exhibit at our shows as a manufacturer. 

Membership Options

Independent Sales Rep: You are a 1099 independently contracted sales rep, not employed by a manufacturer on a full-time W-2 basis. Membership for an independent sales rep is $500 and yearly dues are $200.

You are a W-2 employee for a manufacturer, however your title and/or job description must be “Sales Rep, Territory Rep, or Territory Account Manager.” You may not join if you are a Sales Manager, Company VP, Owner, etc. Membership for a factory rep is $750 and yearly dues are $200. *Your membership may be paid for by your company. Once you have signed up for membership, regardless of who pays for the membership, the membership now belongs to you, the sales rep and is non-transferable. You will be responsible for dues and maintaining the membership regardless of your affiliation with the company in the future. WWSRA will require that you connect us with your sales manager or company owner to confirm their understanding of this as well. 

This means you have a group of sales reps under one agency umbrella. An agency membership will allow for one person within the agency to have the Principal Membership determined by the agency not WWSRA. Then up to 4 people within that same agency can be added to the agency membership as “Agency Members.”

  • The cost to join as an agency is a one-time initial fee of $1500, followed by annual dues of $600. Changes/transfers of the Principal Rep can be done 2x within 5 years and changes/transfers of any of the Agency Members can be done 1x per year.

The agency membership allows reps within agencies to have their agency listed in addition to the principal rep and each agency member. It also allows for multiple people within an agency who attend the same show to all be listed on show materials, and receive information. Our email communications, including show information and important announcements, will be sent exclusively to the Principal Member, not anyone else in the agency. Any information that needs to be passed along internally within your agency is your responsibility. Please make sure when signing up for this type of membership all parties are aware of these policies.

To confirm your membership, please email the following to

  • Independent Sales Rep: Copy of business license.
  • Factory Rep: Copy of business card from company or a letter confirming your employment on company letterhead.
  • Agency: Copy of business license + 4 employees names & email addresses.

Membership to WWSRA is $700 or $950 respectively. This includes a one-time initiation fee of $500 or $750 and your annual dues of $200. WWSRA's fiscal year runs July 1st through June 30th. Dues renewal each year will be $200, due on or before November 1st of each year. 

Register as a Rep – Click here to join