Show Dates

January 12-14, 2021 | Monday - Wednesday

Show Location

Utah State Fair Park - Grand Building & Promontory Hall
155 N 1000 W
Salt Lake City, UT 84116

Show Hours

9AM - 6PM | Monday - Tuesday
9AM - 3PM | Wednesday
The building will be open to reps from 8AM - 7PM for early and late appointments Monday & Tuesday and 8AM - 3PM Wednesday.

Registration Deadlines

Details +

Exhibitor Registration Deadline: November 15
Exhibitor Lists Available: November 15
Exhibitor Cancellation Deadline: November 15
Show Fee Balance Due: December 1
Retail/Buyer Pre-Registration Deadline: January 1

Floor Plan

Details +


Details +

Due to the size of this show we are unable to secure a room block at a price that is reasonable. There is abundant lodging in and around the greater SLC area.


Details +


Directions & Parking

Details +

For directions to the Utah State Fair Park click here. Parking will be free and plentiful!

Food Service

Details +

Lunch food trucks will be onsite for the first 2 days of the show from 11:30-3PM or until they sell out of food. Otherwise you can bring in your own food and snacks.

Please sign in

WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.

Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.

After you sign in,
additional details will be presented below.
Please note, registration is not open at this time.