January 12-14, 2021 | Tuesday - Thursday
Utah State Fair Park
Grand Building & Promontory Hall
155 N 1000 W
Salt Lake City, UT 84116
9AM - 6PM | Tuesday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps from 8AM - 7PM for early and late appointments Tuesday & Wednesday and 8AM - 3PM Thursday.
Registration DeadlinesDetails +
Exhibitor Registration Deadline: November 15
Exhibitor Lists Available: November 15
Exhibitor Cancellation Deadline: November 15
Show Fee Balance Due: December 1
Retail/Buyer Pre-Registration Deadline: January 1
COVID-19 Cancellation PolicyDetails +
- Contract Deadlines: Will remain in place as stated.
- December Show – November 1st.
- January Show – November 15th.
- On Snow Demos - January 1st.
- Post Shows - February 1st.
- Government Shutdown: This includes shutdowns on the local, state or federal level. Full refunds will be issued.
- Exhibitor Becoming Sick or Exposed: This will be handled on a case-by-case basis, by contacting WWSRA.
Floor PlanDetails +
We have secured a small room block for this show. If you prefer a different lodging option there is abundant lodging in the central SLC area.
2254 W City Center Ct
West Valley, UT 84119
Rate: $94 per night. To book, call 800-736-2000, Dial "0", and mention WWSRA for rate.
Directions & ParkingDetails +
For directions to the Utah State Fair Park click here. Parking will be free and plentiful!
Food ServiceDetails +
Please sign in
WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.
Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.
additional details will be presented below.
Please note, registration is not open at this time.