December 7-9, 2021 | Tuesday - Thursday
Utah State Fair Park
Grand Building, Bonneville & Promontory Hall
155 N 1000 W
Salt Lake City, UT 84116
9AM - 6PM | Tuesday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps from 8AM - 7PM for early and late appointments Tuesday & Wednesday and 8AM - 3PM Thursday.
Registration DeadlinesDetails +
Exhibitor Registration Deadline: October 15
Exhibitor Cancellation Deadline: November 1
Show Fee Balance Due: November 15
Retail/Buyer Pre-Registration Deadline: December 1
COVID-19 Cancellation PolicyDetails +
- Cancellation Deadlines: Will remain in place as stated.
- December Shows – November 1st.
- January Shows – November 15th.
- On Snow Demos - January 1st.
- Government Shutdown: This includes shutdowns on the local, state or federal level. Full refunds will be issued.
- Exhibitor Becoming Sick or Exposed: This will be handled on a case-by-case basis, by contacting WWSRA.
Floor PlanDetails +
Lodging is abundant in the SLC area and rates are competitive on various internet sites.
Network and Password information will be available at the show. Internet in some halls can be intermittent and not completely reliable. If you absolutely need internet to conduct your business during the show, then it is best to have a personal hotspot.
Directions & ParkingDetails +
For directions to the Utah State Fair Park click here. Parking will be free and plentiful!
Food ServiceDetails +
TBD - Food truck availability will be announced closer to show dates. Exhibitors and attendees are welcome to bring their own food.
Please log in or create a new account below to register.
**If you have not logged in since September 2020, you must create a new account below**
Please sign in
WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.
Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.
additional details will be presented below.
Please note, registration is not open at this time.