Show Dates

December 1 - 3, 2020 | Tuesday - Thursday
**Official Show dates. Please confirm with your reps, as some will be showing on Monday, November 30th. Thanks!

Show Location

Denver Merchandise Mart
451 East 58th Ave
Expo Building
Denver, CO 80216

Show Hours

9AM - 6PM | Monday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps from 8AM - 7PM for early and late appointments on Monday - Wednesday, and from 8AM - 3PM on Thursday.

Registration Deadlines

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Exhibitor Registration Deadline: November 1
Exhibitor Lists Available: November 1
Exhibitor Cancellation Deadline: November 1
Show Fee Balance Due: November 15
Retail/Buyer Pre-Registration Deadline: December 1

COVID-19 Cancellation Policy

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  • Cancellation Deadlines: Will remain in place as stated.
    • December Show – November 1st. 
    • January Show – November 15th.
    • On Snow Demos - January 1st. 
    • Post Shows - February 1st.
  • Government Shutdown: This includes shutdowns on the local, state or federal level. Full refunds will be issued.
  • Exhibitor Becoming Sick or Exposed: This will be handled on a case-by-case basis, by contacting WWSRA. 

Floor Plan

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Due to the size of our group, and the challenges of securing small/affordable room blocks in Downtown Denver, we do not have a room block for this show. Here are some links to some hotel options close to The Mart:

The Comfort Inn – Located next door to The Mart.

Local Area Options.



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Directions & Parking

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The Denver Merchandise Mart is located conveniently off of I-25 at 58th Ave.
Parking is free & plentiful! Please click here for directions.

Food Service

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Food service is available daily from 9AM - 3PM. Cafe is located in the Plaza.

Please sign in

WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.

Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.

After you sign in,
additional details will be presented below.
Please note, registration is not open at this time.