Show Dates

December 7 - 9, 2021 | Tuesday - Thursday

Show Location

Gold County Fairgrounds & Event Center
209 Fairgate Rd
Auburn, CA 95603

Show Hours

9AM - 6PM | Tuesday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps from 8AM - 7PM for early and late appointments Tuesday & Wednesday and 8AM - 3PM Thursday.

Registration Deadlines

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Exhibitor Registration Deadline: October 15
Exhibitor Cancellation Deadline: November 1
Show Fee Balance Due: November 15
Retail/Buyer Pre-Registration Deadline: December 1

COVID-19 Cancellation Policy

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  • Cancellation Deadlines: Will remain in place as stated.
    • December Shows – November 1st. 
    • January Shows – November 15th.
    • On Snow Demos - January 1st. 
  • Government Shutdown: This includes shutdowns on the local, state or federal level. Full refunds will be issued.
  • Exhibitor Becoming Sick or Exposed: This will be handled on a case-by-case basis, by contacting WWSRA. 

Floor Plan

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Lodging is abundant in the Auburn/Sacramento area and rates are competitive on various internet sites.


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Network and Password information will be available at the show. Internet in some halls can be intermittent and not completely reliable. If you absolutely need internet to conduct your business during the show, then it is best to have a personal hotspot.

Directions & Parking

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Click HERE for directions.

Food Service

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There is a restaurant on site but services and options may be limited. Exhibitors are welcome to bring their own food in or go off grounds for other options.

You must have an active account to attend WWSRA events.
Please log in or create a new account below to register.

**If you have not logged in since September 2020, you must create a new account below**

Please sign in

WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.

Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.

After you sign in,
additional details will be presented below.
Please note, registration is not open at this time.