Show Dates

May 31st - June 2nd, 2023 | Wednesday - Friday

Show Location

Utah State Fair Park - Grand Building, Promontory Hall & Bonneville 
155 N 1000 W
Salt Lake City, UT 84116

Show Hours

9AM - 6PM | Wednesday - Thursday

9AM - 3PM | Friday
The building will be open to reps for early and late appointments from 8AM - 7PM Wednesday & Thursday, and from 8AM - 3PM on Friday.

Registration Deadlines

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Exhibitor Registration Deadline: April 15
Exhibitor Lists Available: April 15
Exhibitor Cancellation Deadline: May 1
Show Fee Balance Due: May 1
Retail/Buyer Pre-Registration Deadline: June 1

Cancellation Policy 

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  • Contract Deadlines: Will remain in place as stated.
    • Summer Shows – April 15th
    • December Shows – November 1st
    • January Shows – November 15th
    • On Snow Demos - January 1st
  • Cancellations for shows received prior to the Payment Deadline for that show will receive a full refund. Exhibitors who cancel after these dates forfeit their initial deposit and are responsible for the full cost of space that cannot be resold. Cancellations received within 14 days of the show forfeit the entire cost of space regardless of resell.

Floor Plan

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There is no room block for this show, due to the abundant options in the SLC area. 


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Wifi info will be available onsite. Wifi reliability can sometimes be spotty, so if your business depends on wifi please bring a hotspot as a backup. 


Directions & Parking

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For directions to the Utah State Fair Park click here. Parking will be free and plentiful!

Food Service

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Food trucks will be secured based on their availability. 

You must have an active account to attend WWSRA events.
Please log in or create a new account below to register.

Please sign in

WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.

Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.

After you sign in,
additional details will be presented below.