Show Dates

TBD June 1, 21, or 28, 2021

Days TBD

Show Location

Denver Merchandise Mart
451 East 58th Ave
Expo Building
Denver, CO 80216

Show Hours


Registration Deadlines

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Exhibitor Registration Deadline: TBA
Exhibitor Lists Available: TBA
Exhibitor Cancellation Deadline: TBA
Show Fee Balance Due: TBA
Retail/Buyer Pre-Registration Deadline: TBA

COVID-19 Cancellation Policy

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  • Contract Deadlines: Will remain in place as stated.
    • December Show – November 1st. 
    • January Show – November 15th.
    • On Snow Demos - January 1st. 
    • Post Shows - February 1st.
  • Government Shutdown: This includes shutdowns on the local, state or federal level. Full refunds will be issued.
  • Exhibitor Becoming Sick or Exposed: This will be handled on a case-by-case basis, by contacting WWSRA. 

Floor Plan

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Due to the size of our group, and the challenges of securing small/affordable room blocks in Downtown Denver, we do not have a room block for this show. Here are some links to some hotel options close to The Mart:

The Comfort Inn – Located next door to The Mart.


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Directions & Parking

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The Denver Merchandise Mart is located conveniently off of I-25 at 58th Ave.
Parking is free & plentiful! Please click here for directions.

Food Service

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Food service is available daily from 9AM - 3PM. Cafe is located in the Plaza.

Please sign in

WWSRA members, please sign in and revisit this page to register for the show as an exhibitor and to reserve exhibition space.

Non-members who wish to attend, such as winter sports store owners or employees, please sign in and revisit this page to register for the show as an attendee.

After you sign in,
additional details will be presented below.
Please note, registration is not open at this time.