Western Winter Sports Representatives Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.
Registration Coming Soon!
Rocky Mountain December Show
November 30th - December 2nd, 2021 | Denver, COMontana December Show
November 30th - December 2nd, 2021 | Bozeman, MTNorthern California December Show
December 7th - 9th, 2021 | Sacramento, CAIntermountain December Show
December 7th - 9th, 2021 | Salt Lake City, UTNorthwest December Show
December 7th - 9th, 2021 | Portland, OR
Rocky Mountain January Show
January 4th - 6th, 2022 | Denver, CONorthern California January Show
January 11th - 13th, 2022 | Reno, NVNorthwest January Show
January 11th - 13th, 2022 | Ridgefield, WAIntermountain January Show
January 11th - 13th, 2022 | Salt Lake City, UTSouthern California January Show
January 18th - 20th, 2022 | Costa Mesa, CA
Rocky Mountain Demo | TBA
Northwest Demo | TBA
California Demo | TBA
Intermountain Demo | TBA
Butte & Co Ski & Snowboard Rentals, Elevate Ski & Bike, R&R Sports,,
“I have been utilizing the WWSRA regional shows for as long as I’ve been a store owner….25 years!! I literally get excited to go! Not only is their staff incredibly organized, knowledgeable, and great to work with, but they bring in the best vendors of the outdoor industry. This makes my job of buying simple, fruitful, and completely enjoyable.
Thanks WWSRA for all you do… You are phenomenal!”
Jill & Sean Seale
Sierra Nevada Adventure Co.,,
“WWSRA is where we go to do virtually all the buying for all of the product to fill our three stores, year-round. The thing that makes this so awesome for us is that all of our stores are different. One specializes in backpacking & rock climbing, another store is a summer & winter rental/resort destination, and the third is a men's & women's lifestyle apparel & footwear shop.
Each show is conveniently located with affordable lodging and eating.
We can't imagine our business life without WWSRA!”
Mountainsmith, Kavu, Wigwam, Hydrapak, Travelon, Sherpa Adventure Gear, Tervis, Functional Remedies/EndoSport, Tent Lab/The Deuce,,
“WWSRA shows are simply the best, most productive time of the year. They bring together brands, reps and customers in a low key, business oriented setting where people can actually get the work done that needs to get done. Without WWSRA facilitating these gatherings it would take 3x as long for 2x the money.”
Dakine, Aesmo, Slash by Gigi Snowboards, Ashbury, Wolfgang Man & Beast, MTN Approach, Vertra, Fix Bindings,,
“WWSRA has provided a crucial platform for my business for nearly 20 years now. From my initial sub-repping days getting to know all of the Pacific Northwest reps and agencies through my current management of my own agency we have grown together. We continue to get the better part of our business done at these shows and on-snow events. We truly value the productivity that takes place during these shows and appreciate our dealers that take advantage of the time and costs that we put into them.”
Arbor Snowboards, Bonfire, Catch Surf, Element, Flux, Igloo, Matix, Pro-Tec, Saxx Underwear, Sessions Outerwear,,
“My agency NW Roadreps has had great support from WWSRA to build shows that are the best for us and our retailers, creating an ideal selling environment conducive for everyone. I see these shows becoming more important as a channel to connect with ALL of our retailers and I see us growing with the regional shows as the national show value continues to be debated and less attended by specialty retail. WWSRA is a massive network of reps and brands, but a small community that is focused on our retailers and building with them.”
K2 Ski, Line Skis, Full Tilt, BCA, Well Lamont Boots,,
“The WWSRA crew is the best! The WWSRA team are true ‘cat wranglers’. There is no way on earth that a group of 50+ reps could communicate together to settle on a date and location for the indoor shows and on-snow demos we need to offer to our retail partners. WWSRA does a fabulous job of being the vehicle to our success as sales reps. I thank them for their time and efforts! Without the efforts of WWSRA, we as reps would be on the road and away from our families, more than we are already.”