At WWSRA, our Board of Directors is the backbone of our not-for-profit mission. Made up of active sales representatives from across the Western U.S., these dedicated individuals are nominated and elected by fellow members to represent the best interests of our community and industry.
They’re not just attending meetings — they’re helping shape the future of snowsports and active lifestyle industries, using their real-world experience to guide our work and priorities.
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Regional Representation That MattersÂ
Each region has its own board members, giving you a direct line to someone who understands your specific market. They’re your local advocates — here to listen, share feedback, and help ensure your needs are reflected in everything we do.
This structure allows WWSRA to stay nimble, responsive, and grounded in the communities we serve. We’re not just working for the industry — we’re working with it. When the winter sports & outdoor communities thrive, we all move forward together.
Meet the WWSRA Team
Want to get to know the staff supporting the work of our board and members every day? Behind every successful show, email, and initiative is a small but mighty team making it all happen. From organizing logistics to keeping communication clear and consistent, this crew keeps the wheels turning year-round.
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Get to Know the WWSRA BOD & Team
Our team is the behind-the-scenes force supporting our board, our members, and the greater rep community, and they’re always here to help.
