This is one of the most frequent questions we get, and for good reason. It’s important to know who you’ll be connecting with, whether it’s your key accounts, new retailers, new brands, longtime industry connections, or all of the above.
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The short answer? It depends on the season and the show.
Attendance naturally shifts based on product categories and what the retailers in each region are looking for. Stores with a softgoods focus may prioritize earlier shows, while those with a hardgoods focus often attend January events or On-Snow Demos.Â
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Curious about who joined us last year?
You can view attendance by region and event by clicking here
These numbers and lists give a clear picture of each show’s reach and who you can likely expect to see.
