FAQ – How is the Show Schedule Determined?

There are many moving parts to our annual show and demo calendar. While no schedule will work perfectly for everyone, we focus on a few key factors to make it as effective and fair as possible.

Avoiding Overlap with Other Associations

We do our best to steer clear of conflicts with events outside of WWSRA. Many of our reps work across organizations, and we want to support your full season, not overstack it.

Facility & Resort Availability

We typically secure venues at least a year in advance, sometimes penciling in dates up to three years out. Due to the size of our shows, hotel blocks, and logistical needs, only certain venues can host us. Long-term relationships with those resorts help us keep locations consistent and costs manageable in a climate of rising prices.

Scheduling Around Holidays & Weekends

This is especially challenging during the winter cycle. We aim to avoid major holidays and weekends, but timing, weather, and resort availability sometimes require tradeoffs.

Product & Brand Timelines

We coordinate with brands on things like sample ship dates, order deadlines, and internal sales meetings. The goal is to time our shows so reps are ready to sell and buyers are ready to buy.

How Final Dates Are Set

WWSRA members and regional board reps meet at each show to talk through what’s working and what needs to shift. Those conversations, grounded in everything above, guide the schedule we finalize.